Why You Need a Mission Statement + How to Create One
Mission statements, you may hear these words and think...eh? blah. yawn. nah....
A mission statement may seem overused and unimportant in the scheme of things, but that couldn't be farther from the truth! A well-crafted one can help you focus your brand and long term goals in a way that sets you up and apart from the rest.
It can give you a framework for evaluating opportunities and deciding whether they fit your core business model and strategy. It can help you define your business and establish your brand, and it can help your team focus their efforts and suggest ideas that fit with what you’re trying to do.
So how do you craft a strong mission statement?
Start by defining who you are. Who are your customers? What service do you offer them, and where and how do you offer it? What sets you apart from your competitors? Why is all of this important to who you are as a brand?
Then craft your mission statement. Keep it short, simple and specific; avoid banal generalities and overused buzzwords, but do user trigger words that define and set you apart.
For a FREE Mission Statement tipsheet and how to properly DECLARE then SHARE it with the world, click below!
TIP: Your Mission Statement Should also be in your Bio and in your Social Media Profile Bios!
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How do you use your mission statement to grow your brand? What have you found that works well, and what have you found that doesn't? Any advice to share with us? Please leave your comments and thoughts below by clicking the "comment" button at the bottom left.
If you want to learn more about your elevator pitch, and how to land deals from it, I encourage you to check out Pitch It Perfect, a course I created that helps you land your first $5K in brand deals, attract more followers and pitch like a pro!
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