106: What a Brand Manager Looks for When Hiring Influencers — with Amanda Mueller
Have you ever wondered, “How the heck do I get on a brand’s radar?” And once you do, “How can I get them to fall in love with me?”
Well, my friend, I have a treat for you. Senior Brand Communications Manager for Kopari Beauty, Amanda Mueller, joins me on the show to talk about ways you can A) stand out and connect with brands and B) build strong relationships during your collaboration.
If you’re not yet familiar, Kopari is a coconut-based clean beauty brand that’s growing FAST with the help of—you guessed it—influencer marketing! As the head of influencer marketing for Kopari, Amanda has worked with influencers like Summer Fridays’ Marianna Hewitt and Lauryn Evarts of The Skinny Confidential, as well as many micro influencers.
Amanda manages all of Kopari’s influencer, brand, and affiliate relations—which makes her a great resource for influencers to get a better look at how things work from the brand side. I know you’re going to walk away from this episode with a ton of great insights.
In this episode, you’ll hear:
How to get on a brand’s radar (regardless of your niche)
What brands really look for when hiring influencers
Actions you can take to grow relationships that keep brands coming back
How to cultivate great synergy with the brands you work with
What did you think?
I want to hear from you! Leave a comment and share your favorite success story of how you landed a collab with a brand.
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Links from this episode:
If you loved this episode, you’ll also love Episode #70: “What Brands Look for When Hiring an Influencer,” where Ali Grant shares a bunch of simple, tactical tips for both brands and influencers.
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