126: The Major LinkedIn Hacks Your Biz Needs — Rebecca Vertucci

Do you wish it was possible to find qualified, professional leads for the brands you love? Wouldn’t it be amazing to spend less time tracking down the business peeps you’re trying to reach? What if you could figure out how to master a tool that let you grow your biz and helped you become way more effective online?

Let me let you in on a little secret: this tool exists, and it’s called LinkedIn. 

By now, there’s a good chance you’re familiar with LinkedIn, but are you using it to its full potential? Be honest, does it intimidate you a little bit? Well you’re in luck, because today’s guest is here to hack everything LinkedIn for us and give us so many good tips and tricks on how to best use the site to scale and grow our businesses. 

Rebecca Vertucci has presented to some of the biggest companies and organizations in the world as a Senior Customer Success Manager at LinkedIn. She’s trained recruiters and hiring personnel on how to find and hire top talent and build their employer brands and is also a founding member of the [email protected] organization. There, she’s helped elevate the conversation around diversity and inclusion in the workplace by building programs and workshops that focus on employee development. 

Rebecca is also the founder of The Vertucci Group, which provides coaching, workshops and online programs for career transitioners, entrepreneurs and business leaders. She’s frequently called on to speak at conferences, universities and corporations to bring her unique perspective and expertise to audiences around the globe. Fun fact: she’s also a first generation high school graduate and understands the value of hard work. 

This woman knows her stuff. She’s spent years researching and mastering the most effective ways for business owners to communicate with, attract and engage with their ideal clients online. Her mission is to help people really understand how to get the most out of online tools like LinkedIn, that can change the trajectory of their business.

Don’t miss the powerful truthbombs Rebecca drops about how to connect with your ideal audience on LinkedIn, and what effective communication looks like online in 2019.

In this episode, you’ll hear:

  • 3 roadblocks people most commonly run into with LinkedIn (& how to get past them)

  • The tactical, step-by-step things to do today on LinkedIn to have the most impact on the platform

  • The biggest, secret sauce of the platform in terms of networking with your ideal brand contacts (this is awesome)

  • The most important part of LinkedIn to set yourself up for success

  • Why utilizing LinkedIn correctly is as effective (or more) than DMing on Instagram

What did you think?

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If you loved this episode, you’ll also love Episode #106: What a Brand Manager Looks for When Hiring Influencers with Amanda Mueller

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