5 Website Mistakes You Are Making + How to Fix Them
Last year, at the advice of a business mentor that I admired, I did something I had never done before. I met her on Skype, and she said to me "Okay, I am now going to screenshare your website for the first time and give you feedback." At first, I was thinking, "um okay...I know my website better than anybody, so I guess I will just stay on in case she has questions, this shouldn't last long...." After our 1 hour call, we popped off of Skype, and I sat there, frozen...
I remember staring at the screen in pure shock. That website I thought I knew, became foreign to me. That homepage I thought was easy to navigate, actually had many confusing hurdles. The content I was sharing, had multiple spots that just didn't flow at all. Was who I am and what I provide super easy to find? NO. Was how readers could contact me something that was readily available to them? NO.
For the first time, I was looking at my website with entirely new eyes. I was looking at it from the perspective of someone that had never been on there before. And to be honest, I wasn't captivated by everything I was finding.
Then, the newsflash hit me. It's one thing to attract someone to your website initially, but it's a whole other thing to keep readers there or coming back. I knew right then I needed to rebrand my site and the following three questions needed to be answered and found quickly:
1) What do I do?
2) What can I provide for my reader?
3) How can they contact me?
With the help of a graphic designer and new content strategy shifts I formulated, I was able to triple my traffic and lower my bounce rate from 22% to under 3% in a matter of 90 days! I literally could not believe it! For years, these easy changes had been right under my nose. But, it honestly took someone else showing me a different view of the same landscape to make me really see what needed to change.
Have you ever gone through your website with new eyes? If not, what you may find could really surprise you. To find out the strategy changes I made and how I fixed them, check out my tipsheet below!
Have you recently made changes to your site? What have you found that works well, and what have you found that doesn't? Any advice to share with us? Please leave your comments and thoughts below by clicking the "comment" button at the bottom left.
If you want to learn more about your elevator pitch, and how to land deals from it, I encourage you to check out Pitch It Perfect, a course I created that helps you land your first $5K in brand deals, attract more followers and pitch like a pro!
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