ARE YOU AN INFLUENCER THAT HAS WATCHED THE MONTH OF FEBRUARY CREEP UP YEAR AFTER YEAR AND THOUGHT,
“How do I get in to Fashion Week?”
You have no idea the process of invites or guest lists, who to contact, or how to make the most out of your week.
Perhaps you’re a blogger attending fashion week, but nervous to spend thousands of dollars on PR wrangling. So, you end up going to New York just to miss out on everything happening around you.
Julie with NYFW designer Michael Costello
As a blogger and New York Times best-selling publicist, I’ve attended and worked with clients who have sat front row at Fashion Week since 2007.
It’s my passion to help bloggers and influencers like yourself experience the same success, confidence and joy this productive week can provide!
From my decade long proven techniques and industry relationships, I know how to effectively pitch for Fashion Week invites, gain access to coveted events, provide the most up to date contact lists, and curate the fashion week schedule of your dreams.
If you’re overwhelmed, stuck or feel lost in how to “get in the door” to NYFW, you don’t have to go it alone. I’ve been there, and I know the way.
“The NYFW guidebook provided me with the information that I needed to get ready for NYFW. The direct emails to PR companies, hotels and more + the templates and organization spreadsheets saved me time and kept me organized! I was able to attend the E! Network photo booth, that I was dying to get into!”
Fashion & Lifestyle Blogger
IF YOU HAVE ASKED YOURSELF THIS TIME AND TIME AGAIN, I’M EXCITED TO SHARE WITH YOU THE ANSWER TO THESE QUESTIONS, AND FINALLY, MAKE SURE YOU HAVE THE SUCCESSFUL FASHION WEEK EXPERIENCE YOU’VE ALWAYS IMAGINED!
In the guidebook, you receive six pitch templates (the exact same email copy I’ve used each season to confirm attendance to shows), contacts, and step by step instructions on how to get invited to shows, how to ask and confirm a front row seating, how to ask for fittings in the designers collection for the show, how to garner backstage access, how to secure meetings with top brands, and how to confirm your name of the exclusive after parties and events during NYFW.
You also receive hotel contacts for collaboration opportunities, event invites and a list of agencies who take meetings during fashion week – plus, exactly how to email them with the provided pitch templates.
The guidebook gives you exclusive access to the NYFW report and fillable itinerary templates, and a copy of the official NYFW calendar, so you can stay organized and not miss a thing!
No more feeling lost in the shuffle, no more wasting time and money.
This is my invitation for you to own the game-changing guidebook that will leave you feeling motivated and ready to take on the Big Apple with clarity and confidence!
“I bought the guide in 2017. I loved the contacts and party/events the guide shared. I had success with events and contacts that were exclusively found in the guide book. One highlight was the Tiffany fragrance launch party. It kicked off NYFW for me in the best way: gorgeous event, great food drinks and lovely people! Obviously the contact list is great. I am always a bit shy about reaching out, especially when I know the PR teams and reps are getting inundated with requests, so having access to pitch templates [specifically for NYFW] were wonderful!”
Fashion & Lifestyle Blogger
Enrollment is now closed and will re-open in August for Fall NYFW.
Here’s what’s included:
- Two pitch email templates to copy and use for show invite inquiries and hotel stay collaborations
- Four pitch email templates to copy and use for follow up regarding seat and fitting confirmations, +1 availability, backstage meet and greet opportunities, meetings, afterparty and event attendance
- Exclusive and specific contact list for the majority of industry-only events and shows and top brand reps in NYC who take meetings during NYFW
- Exclusive and specific contact list of hotels to email for a collaboration during NYFW
- A copy of the NYFW schedule calendar
- Editable NYFW Schedule Template to add your attendance confirmations and details that keep you organized
- Pitch Report Template to help you track your confirmation and pending invites
- Instructions and access to Fashion GPS (private fashion community where brands, media and retailers are able to connect seamlessly to share invites, events and opportunities surrounding fashion week)
- NOT the general contacts you find online
When is New York Fashion Week?
NYFW: Women’s is held from September 7 – 13, 2017
Do you have to have an invite to go to a New York Fashion Week show?
YES, all official NYFW industry-only events require a ticket for all seating or standing confirmations. You obtain your ticket through your invite confirmation. You can, however, purchase tickets to any open to the public shows.
How do I reach out to a brand?
We supply you with the most update to date contact list and pitch templates for every situation to pitch for this season’s NYFW.
How do I find the brand contacts?
You don’t have to find them because we have them for you! These are not just general contacts you can find online, these are specific to this season. Just sign up, and you’re good to go!
Can I just buy the contact list or pitch templates separately?
Unfortunately no, the guidebook is a complete package.
Do I get to keep the templates and contact lists?
YES, once your purchase the guidebook, the information and content are yours to keep.
Can I give my friends copies of the guidebook, templates and contacts I purchase?
NO, that is illegal under copyright laws and is why everyone that purchases has to sign in to the database to receive the guidebook and contact database. If you have friends that would like the guidebook, please share this page so they can purchase.
How many pitch templates are included?
There are six pitch templates total covering the following: Show Invites, Follow up, Seat Confirmations / +1 Availability/ Fitting Opportunitiy / Backstage Meet and Greet Opportunities, Agency Meeting Inquiry, Pitch a Hotel Collaboration, Pitch an After Party/ Event.
How many contacts are on the list for Fashion Week?
We have over 95% of this seasons’ shows listed on our contact list (over 75+ show contacts, over a dozen hotel contacts, and will be adding each day as more come in leading up to Day 1 of NYFW). Each Fashion Week season is different, so the total number of contacts changes based on the season. The other 5% of shows are invite only and do not accept pitches, so they are not included in the guidebook.
What if a contact that I want is not on the list?
As mentioned above, we do our very best to have the most up to date contact list possible for fashion week. However, there are a small group of fashion houses / fashion shows that do not accept pitches, as they are invite only. Therefore, not every single show of the season is listed, but close to all are.
What if a contact email bounces back?
The fashion industry is constantly moving, and so do its major players. If you find that any of the contact information is out of date or incorrect, DO NOT WORRY! This is very common, especially from season to season of fashion week. We tried our very best to catch all of this as early as possible, but NYFW attendance works on a very short lead-time. With this said, we, of course, have you covered! Simply drop an email to [email protected] with "NYFW List Correction" in the subject line along with the out of date/bounced email and we promise to have you an update within 72 hours in our contact database that you will have exclusive access to after signing up.
The fashion show I really want to attend isn’t listed in the schedule, why?
The industry schedule will continue to update until Day 1 of NYFW. We have you covered; we will update our schedule in real time between now and Day 1 of NYFW in our contact database that you will have exclusive access to after signing up.
What if no one responds to my pitch?
As we say in this industry, advertising is paid while pitching is PRAYED. We cannot guarantee that the contacts listed will respond to every pitch. What we can guarantee is the most informative, up to date guidebook to pitching and contacts that have resulted in many responses and confirmations in the past. The guidebook is SUPER simple to use and follow and gives a very useful and clear roadmap to getting the results you want.
Do I have to sign up for Fashion GPS?
It is not required but strongly encouraged, as that is how most invites are received. In the guidebook, you will receive detailed information and instructions regarding Fashion GPS and how to best use.
What if I change my mind, can I get my money back?
Due to the nature of the information included, and how easy it is to quickly replicate and use, there are no refunds for this purchase.
What if I have successes or additional questions, can I share that with you?
PLEASE! We would love to hear your success stories and any challenges you may be having. We will be creating a private group for fashionistas who purchase the guidebook to share that feedback, tips and wins from their pitching. This way, we can keep up with how things are going in real time and receive and updated tips and guidance along the way.
Hey ya'll! I’m a Nashville native, now LA transplant. I’ve been working in the PR, marketing and branding world for over a decade and have had the pleasure of working with some of the country’s most recognized authors, entrepreneurs, influencers and bloggers.
Since co-founding a successful PR agency in 2013, OMG! Publicity, and building a resource-heavy blog and blogger resource podcast called The Influencer Podcast, I thrive off combining my skill-set, passion, and my love for working with people. Through my website, I’ve developed Pitch It Perfect, a customized course that teaches influencers and, bloggers and creatives how to pitch their first $5K brand deal and negotiate their best rate.
For more about me and the work that I’ve done, please visit my homepage! Have a fantastic and
successful fashion week!!!