026: How To Create, Grow And Promote A Profitable Email List and Why It’s More Important Than a Follower Number, with Amy Porterfield


Last week, week PR specialist and blogger Molly Schoneveld taught us how to rework our influence using online media opportunities. This week online marketing expert, host of the top-ranked podcast Online Marketing Made Easy, and list building guru Amy Porterfield teaches us exactly how to create, grow and promote a profitable email list, why we need an email list and why our email list is more important than our Instagram follower number could ever be!

Today is such a big moment for The Influencer Podcast. And that is because we are talking to Amy Porterfield. Now I am about to go into why Amy is fabulous, why you MUST follow her and check out amyportterfield.com to understand the importance of list building, and I am such a fan and listener of hers, but I want to take a moment to share with you why this is such an important moment for The Influencer Podcast. Amy may not know this, but she is one of the reasons why The Influencer Podcast exists. What I mean by this is that I spent a solid year listening to Amy’s podcast, Online Marketing Made Easy, and during that time started to build up the confidence and courage I needed to create my own. So I first want to thank Amy, her dedication to her work, her expertise, her willingness to share and her incredible success as a leading podcaster in this industry! If it wasn’t for women like Amy, showing up every day, I don’t think podcasts like this one would be showing up the way they are.

Amy is an online marketing expert and educator and as I just mentioned, is the host of the top-ranked podcast, Online Marketing Made Easy.

Before creating her own online empire, Amy worked with Peak Performance Coach, Tony Robbins, where she oversaw the content development team and collaborated on ground-breaking online marketing campaigns. Through her bestselling marketing courses, thriving social media community and a popular podcast, Amy inspires a grounded, tangible and self-affirming sense of “Wow! I really can do this” for over 250,000 online entrepreneurs.

Named as one of Forbes Magazines Top Social Media Power Influencers, Amy proves that by moving away from “step-by-step” and into “action-by-action”, even the newest online entrepreneurs can bypass overwhelm and self-doubt, and instead generate exciting momentum as they move closer to building a life and business they love.

One of the many things that Amy does extremely well is she helps entrepreneurs grow their email lists, take their knowledge and know-how and turn it into monetized services. I am super excited for this conversation because you are going to finally learn the importance of creating a loyal newsletter list,  what you must do to promote and grow your list and how you turn that list into monetized and profitable opportunities for your blog, brand, and business –we are diving into all of this today as well as giving you a free binge-worthy tip sheet sharing the 7 Habits of Highly Effective List Builders (below), so you don’t want to miss that!

Also! Amy is hosting a FABULOUS and FREE masterclass on list building, CLICK HERE to sign up!

Show Notes 

  • The importance of testing things out
  • Why you should always be list building
  • How to turn followers into newsletter subscribers and how to create a lead magnet
  • Easiest way to start a list and what email service providers are the best
  • How to promote your newsletter list
  • How many newsletter should you email to your subscribers a week?
  • Ways to grow your newsletter
  • How to turn your list into something profitable and monetizeable
  • How to use Instagram Stories to promote your newsletter
  • How to stop worrying about metrics
  • What doesn’t work for growth