037: Confessions of a Giver – How The Giving Keys Founder Caitlin Crosby Turned a Necklace into a Worldwide Movement

As talented and kind as they come, actress, singer, songwriter and entrepreneur Caitlin Crosby sheds her light on the influencer field in this week’s episode - and the importance of building a genuine brand that supports a cause you’re passionate about. Caitin’s company, The Giving Keys, which employs people transitioning out of homelessness to create a line of inspirational jewelry has given more than 75 homeless people jobs, all while being one of the most authentic brands I’ve come across.

With The Giving Keys applauded by everyone from The Huffington Post to Teen Vogue, Caitlin brings magic to today’s episode by offering genuine tips for influencers and brands looking to grow while leaving a lasting affect.

Caitlin’s ‘take-action’ items and advice:

  1. While engaging on Instagram, skip boilerplate responses that don’t touch on the caption. Instead, take a minute to actually read the post while leaving an authentic response.

  2. Think of Instagram as a mood board and insight to your brand’s vibe and energy.

  3. The constant goal of hustling to further your brand will get exhausting unless you have an anchor and mission that is hopefully helping others. Find that mission!

Hope you all enjoy the proactive positivity coming from this episode!