042: A Youtuber Tells All - Our Sit Down with YouTube Star Nikki Phillippi
On the podcast this week, we have the lovely Nikki Phillippi on to share her insight on the world of YouTube, (where she has 1.3+ million followers!) and Instagram (with over 400K followers!) and how to build a loyal, engaged community. Plus, we chat about what it’s like to be an influencer in 2018 and how to use your platforms to influence change.
Among being featured on sites like The Huffington Post and PopSugar, Nikki stands out from the saturated field by being relatable, vulnerable, and compassionate. She not only covers the pretty side of life like her beautiful singing voice, yummy recipes, and health tips throughout her channel and social platforms, but she also talks about real-life issues that have affected her - like chronic pain and anxiety.
Built with a huge heart, Nikki’s mission is to make her followers feel like they aren’t alone in their struggles - and she also works closely with anti-trafficking organizations, with that being the driving force behind getting up every single day and doing her thing.
In today’s episode, Nikki provides her positive wisdom on growing a tribe while having a mission behind your career, working with other influencers, and how to stay YOU while seamlessly fitting in with a brand’s request.
Nikki’s take-action items and advice:
Consider working with other influencers that you can creatively jive with as a means to connect and gain new exposure.
Try connecting your influence to a positive change that you’re passionate about.
Show your vulnerable, real side so that people can connect with you as a person - not just a face on a screen.