048: Improving Your Online Following with James Nord, Co-Founder of Fohr Card
If you’ve ever seen a favorite influencer of yours display a “Fohr Card Verified Authentic Following” graphic on Instagram, you’ve already seen this week’s guest in action! From the buzz about Fohr Card, we have the Southern gentleman and influencer elite, James Nord, on the podcast this week.
As one of the early Tumblr influencers (before influencers were a thing), James came into the industry by way of photography, marketing and fashion. In a time when professional runway photographers were the only ones documenting style, James was on the forefront of influencer photography - and shooting style in a more raw, real-time way.
Now, as co-founder of Fohr Card, which provides brands “health cards” and analytics behind influencer followings on Instagram, plus, influencers a chance to prove their authenticity, it’s safe to say that James’ long career in the influencer market is one to take notes on.
Bringing an honest, insightful look into how the influencer world has changed - and continues to evolve - James sheds light on what it takes to grow in the saturated influencer market (yes, it can happen!), why some influencers aren’t working hard enough, and how to stand out to brands. Plus, why the recipe of so many Instagram strategies fail and a few specific accounts James has his eye on as examples of influencers doing it right. (Taking note!)
James’ ‘take action’ items and advice:
Support other influencers! A strong industry is good for everyone in it.
Spend more time on your Instagram posts - especially if a brand is paying you to sell an item.
Influencers have the world’s attention; use it wisely.
James’ episode made me want to jump right into changes to my own brand and platforms, and I know you guys are going to love his straight-forward tips!
P.S! On March 14th, we’ll be celebrating episode number 50! And as a thank you, I’m excited to be hosting a fantastic giveaway! Y’all have given our show SO much, and this is a small token of my appreciation and love - as I’m forever grateful for each of you listening and to all our guests!
One lucky winner will be receiving 3 $100 gift cards -one from Amazon, Nordstrom and iTunes! To enter, simply follow me on Instagram (@julssolomon), sign up for the Influencer Podcast newsletter by going to www.influencerpodcast.com and scrolling to the bottom, and finally, head to iTunes to subscribe, rate, and review the podcast. When reviewing the podcast, let us know why you love the podcast and your biggest takeaway from the past 50 episodes. BE SURE to mention the 50th episode giveaway so that we can be sure to count you! Lastly, leave your Instagram handle and name in the iTunes review so we can tag the winner on Instagram!
I’ll be announcing the winner on my Instagram and Instagram stories on March 14th, the day our 50th episode goes lives - so be sure to mark your calendars! Thank you again and good luck if you’re entering!