052: Why I Rebranded My Blog, and then Tripled My Engagement

Happy Wednesday, y’all!

Today’s show is a little different in that it's just me coming at you 1:1! I’ve done these solo episodes before, but it’s been a while - and they’re something I want to do on a regular basis. With more than a decade’s worth of experience in PR and now working with influencers every single day, there are often times topics I want to address personally. So that’s what we’re doing today!

In this week’s show, I’m taking you through my very broken but beautiful journey as an influencer. You see, it wasn’t necessarily a pretty one at first - and I’ll admit I got lost along the way. Namely, I began using affiliate platforms as my main focus - and what I thought was the most important stream of revenue. 

I jumped in the affiliate rat race, spending 60+ hours on content that didn’t end up being meaningful to me, or my community. I became so unconscious to the lack of connecting that was taking place between my readers and myself. At the time, it was a vicious, anxiety-fueled and impersonal race for me, and it was one of the most unconfident points of my life. 

Luckily, I crawled myself out with a major rebrand to not only my brand, but to my happiness as well. Today’s episode goes into detail about how I rebranded and tripled my engagement, stopped relying on affiliate links as a priority for income, and started being in charge of my own voice - and essentially, got to where I am now. 

For anyone struggling on the affiliate hamster wheel, this episode was created for you. For anyone who feels like their brand no longer (or never did) represent themselves as a creator, this episode is for you. For anyone looking for more connection and purpose, this episode is for you!

And if you find yourself resonating with the content of this show but saying “OK but now what Jules?” Don’t worry, I’ve got you! Starting on April 2nd, I’m hosting a FREE 5-day email challenge called ‘The Uplevel Your Pitch Challenge.’ This challenge will teach you 5 simple strategies that I’ve used to book brand collabs, negotiate deals, & monetize platforms, all which has led to a 6-figure business. And you guessed it, without relying solely on affiliate sales! This challenge was created by me, for you, as a way to show you that there is more than just 1 or 2 ways to run a successful business as an influencer, and it all starts with education behind pitching. I love sharing what I’ve learned, and this is a way for me to share some secrets of the trade - because I genuinely care about your success! You can up for the challenge at uplevelyourpitchchallenge.com and I’ll see you there! 

I so hope that you enjoy this intimate chat and take some key nuggets out of it. As always, be sure to snap a screenshot and tag me (@julssolomon) as you’re listening to the episode! 

To receive episodes and more exclusive content early, subscribe to the newsletter at www.theinfluencerpodcast.com.

For more on this same topic, here’s an article I wrote on it as well. 

Have a great day!


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