078: Style Meets Strategy: How Margo & Me Became an Influencer Icon, Part 2
“There’s money in the list,” they say. And, boy, are they right.
If you’re not focused on building your email list and sending dazzling newsletters, you’re missing out on a huge opportunity.
When people ask me what makes a great newsletter, I send them to Jenny Cipoletti’s Margo & Me Insider. This fashion blogger icon blends style and strategy to send exclusive, value-packed emails at just the right times.
This is why I’m so excited to talk with Jenny all about how to create strong email newsletters on this week’s episode of The Influencer Podcast.
We also chat about:
Building trust through transparency
Using reporting to prove your value to brands
How to focus content on what your readers love
Creating products and services as an influencer
And to top it all off, Jenny’s answering some great questions from our listeners. Tune in here!