079: How These Influencers Launched Their Own Product Line

If there’s one thing that never changes in the social influencer space, it’s the fact that it’s always changing.

I mean, we’re talking about an industry that didn’t even exist 10 years ago!

As an influencer marketing insider and educator, I’ve loved seeing this space and the people who are part of it grow and evolve. Which is why I’m especially excited to talk with this week’s guests on The Influencer Podcast, Anna and Julie Reinberg.

I first met these two bloggers a couple years ago and have had the pleasure of walking alongside and teaching them the strategies in The Influencer Academy.

Nowadays? They’re the boss ladies behind a super-successful brand of their own. Through The Influencer Academy, Anna and Julie learned exactly how to turn their online influence into an actual business.

Seriously, I’m SO inspired by the biz they’ve built.

Something I always encourage my students to do is look beyond brand deals and social media. As an influencer, your ultimate goal should be to create a product or service that fills a need in your niche.

And that’s exactly what Anna and Julie have done with Gem+Elli, their totally unique sunglasses brand that’s seeing HUGE success.

Wanna hear how they did it? Listen in here!

 

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