084: This is the Future of Influencer Fashion Brands

I’ve been doing this whole influencer thing for a few years now, and while I love chatting about new trends in the industry, my goal for this podcast has always been to host honest conversations about what it takes to gain (and sustain!) meaningful influence.

If you’ve been tuning in for a while now, you know I’m a HUGE proponent of building a sustainable and profitable business on your own products, services, and platforms because you never know when an an algorithm or affiliate policy will change.

This is why I’m so excited for today’s guest, Julia Engel of Gal Meets Glam. If you’re on Instagram, chances are you know her (or follow her, along with 1.2 million other Instagrammers).

What started as a passion blog in college has since grown into a wildly-successful full-time business. Julia has been named on the Forbes Top 30 Influencer List and Fashionista’s 20 Most Influential Style Bloggers, and has her own dress collection featured in Nordstrom. So you know this girl is doing something right!

Julia has beautifully transcended fleeting fashion and influencer trends to build a brand that’s 100% true to her and her style.

In this episode, Julia and her then-boyfriend, now-husband Thomas share how they got started and the steps they took to build the Gal Meets Glam brand we know and love today.

You’ll hear their take on:

  • Honing your passion and exploring your areas of expertise

  • Listening to your audience and gauging their reactions

  • Connecting with audiences in an ever more crowded space

  • Making (and embracing!) mistakes early-on

  • One trend that could cause major disruption for influencers

  • And, of course, much more!

 

OTHER RESOURCES

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