093: How to Win at Brand Deals With Best-Selling Author Brittany Hennessy

Have you ever felt like your dream job doesn’t yet exist? Like you’re searching for something impossible? That might be the case—but if you can imagine it, you can make it happen. That’s exactly what influencer marketing expert Brittany Hennessy did.

Not too long into her journalism career, Brittany was sent to hang out on a cruise ship with Rihanna and tweet about it (say whaaa?). Major job perks aside, the experience opened her eyes to the budding power of social media.

This led her to discover her zone of genius as Senior Director of Influencer Strategy and Talent Partnerships at Hearst Digital. As the first person ever to hold this title, Brittany booked influencers for digital publications like Seventeen, Cosmo, and Esquire—to name a few. In this role, she really experienced the world of influencer marketing from the brand perspective.

She also saw allll the mistakes influencers make when working with brands—from way undercharging to ignoring the fine print in contracts.

Brittany has since created a mega resource for influencers to develop win-win relationships with brands. That resource is the best-selling book Influencer: Building Your Personal Brand in the Age of Social Media—and it’s a MUST read for anyone building an online brand and business.

On today’s episode, Brittany is answering some of the toughest influencer questions I get from my followers, complete with super-specific, step-by-step advice. Trust me, you don’t want to miss this one!

Listen to the episode below:

In this episode, you’ll hear:

  • How a combination of skill, passion, and imagination led Brittany to a dream job that previously didn’t exist

  • Baseline mistakes both brands and influencers consistently make (and how to navigate them)

  • Four foundational strategies every influencer must understand and implement

  • What separates branded content from an advertisement (and what this means for you)

  • A step-by-step breakdown of when to charge a brand for rights to your content—and exactly how much

  • And so many more great insights to help your develop win-win relationships with brands

What do you think?

I’d love to hear from you! After you’ve listened to this episode, leave a comment and tell me what your favorite takeaway is and why.

Did you know that we love to dive into your thoughts and feedback on our newsletter? We share even more from the guests, like their favorite apps and the best career advice they’ve ever received (plus more cool stuff), along with YOUR thoughts too! Make sure to join in on the fun here.

If you loved this episode, you’ll also love Episode #90: “4 Questions to Ask Before Setting an Intention for the New Year”

Links from this episode:

If you loved this episode, you’ll also love Episode #72: “An Influencer’s Guide to Massive Media Coverage”

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