102: How to Create Authentic Connections With Influencers and Industry Elites — with Selena Soo

As a former publicist of 10+ years, I know a thing or two about the subject—and I’ve seen countless up-and-coming entrepreneurs struggle with it. Truth be told, I would’ve been in the same boat if my business didn’t stem from a career in publicity.

With those struggles come a lot of limiting beliefs. Things like, “I’m too shy,” “I don’t have a big enough following,” or “I’m not experienced enough.”

These beliefs are simply not true. Everyone has something unique to offer. It’s all about tapping into your strengths and showing up from a place of service.

And I can’t think of anyone better to talk about embodying confidence, networking authentically, and building long-lasting relationships than Selena Soo. Selena is a publicity and marketing strategist who helps entrepreneurs, experts, and authors reach and impact millions with their message.

In this episode, we talk about not only the importance of building meaningful relationships with influencers and industry leaders—but how to go about it from a place of authenticity and service. Selena also shares what she learned on her own journey from burnt out and underpaid to thriving seven-figure business owner.

And guess what? She’s an introvert! Which is proof you don’t need to be an extrovert to network like a pro.

In this episode, you’ll learn:

  • The mindset shifts Selena made to embody the confidence other people had in her

  • Specific questions you can ask to make meaningful connections at networking events (even as an introvert)

  • Selena’s step-by-step “publicity pyramid” and how you can use it to build a successful press portfolio and unlock new opportunities

  • Small gestures you can make to spark authentic connections with influencers and industry leaders who you admire

  • How to build business relationships from a place of authenticity and service

If you loved this episode, you’ll also love Episode #17: “How to Get Paid for Being Yourself and Land Free Publicity for Your Business,” where I share a ton of secrets and insider tips from my 10+ years as a publicist, influencer, and marketing strategist.

What did you think?

I’d love to know … do you have any go-to networking questions? Share ‘em with me in the comments!

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