104: How They Quit Their Jobs and Became Full-Time Influencers using Pitch It Perfect — with Caleb and Stefanie Rouse

How to Become an influencer

If you love a good success story as much as I do, then you’re going to love this episode. Stefanie and Caleb Rouse are a husband and wife team who have seen amazing results from implementing the strategies I teach in Pitch It Perfect.

And by amazing results, I mean tripling their business income, securing thousands of dollars in brand deals, and growing their Instagram from 40,000 to over 140,000 engaged followers.

In fact, they’ve seen so much success, they’ve both quit their day jobs to go all in with their business … and hired an agent to manage their brand relations. Oh, and did I mention they accomplish all this in less than a year?

But it wasn’t always full-time entrepreneurship and 5-figure months. Through a passion for photography, Stefanie and Caleb got their start in wedding photography. After Pitch It Perfect, they parlayed their talents to build an aesthetically stunning personal brand that empowers women through online courses and content.

On this episode, they’re sharing a peek into exactly how they used Pitch It Perfect to garner so much success. We also chat about the benefits of having a personal brand—plus how to really grow that brand, know your worth, and feel confident pitching brands.

In this episode, you’ll hear:

  • How transitioning to a personal brand name completely changed the game for Stefanie and Caleb

  • Why “not starting sooner” was one of the biggest mistakes they made (and what they recommend doing to get started)

  • How to overcome your fears and limiting beliefs to create a personal brand that promotes community and brand deals

  • Exactly how Stefanie and Caleb used Pitch It Perfect to triple their earnings, quit their full-time day jobs, and hire an agent

What did you think?

I want to hear from you! Do you blog under a brand name or your own name, and how did you decide which route to go?

Did you know that we love to dive into your thoughts and feedback on our newsletter? We share even more from the guests, like their favorite apps and the best career advice they’ve ever received (plus more cool stuff), along with YOUR thoughts too! Make sure to join in on the fun here (plus get free access to my How to Attract Your Ideal Audience tip sheet):

Links from this episode:

If you loved this episode, you’ll also love Episode #102: “How to Create Authentic Connections With Influencers and Industry Elites,” where Selena Soo shares here secrets to embodying confidence, networking with influencers, and gaining publicity.

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