105: How This Fashion Blogger Used Pitch It Perfect and Went From Gifted Offers to Paid Collaborations — with Cassie Brady
Raise your hand if you’ve ever had a brand offer you a “free gift” in exchange for your time and audience? I see you, sister! This happens constantly in the influencer world.
But here’s the thing: I believe your time is valuable and you deserve to be paid (yes, in dollars) because gifts don’t pay the rent. This isn’t to say gifts are bad—these opportunities can be great for gaining experience if you really love the product and can use that experience to land paid collaborations.
The problem is that a lot of influencers never move past paid gifts. They get stuck in the “I don’t have enough followers” mindset and believe they don’t deserve more. I’m here to tell you this is simply not true.
Today’s guest is a walking testimony that you don’t need a gazillion followers to negotiate what you’re worth and monetize your influence.
With an engaged following of just 2,500, Cassie Brady has used the strategies I teach in Pitch It Perfect to move from gifted offers to paid brand collaborations. I’m so excited for her to share how she upleveled her pitching game and turned free gifts into a legitimate income.
In this episode, you’ll hear:
How Cassie debunked the myth that you need tens of thousands of followers to monetize
Why following money was the biggest mistake she made in her journey (and what to focus on instead)
A behind the scenes look at Cassie’s monetization journey and how she went from gifts to paid collabs
Exactly how Pitch It Perfect equipped her with the tools to transform her blog from a hobby to a source of income
What did you think?
I want to hear from you! What are your thoughts on gifted collabs … yay or nay? Leave a comment and tell me why (or why not).
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Links from this episode:
If you loved this episode, you’ll also love Episode #17: How to Get Paid For Being Yourself and Land Free Publicity For Your Business,” where I spill my secrets and insider tips from my career as a publicist, influencer, and marketing strategist.
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