081: How to Find Your Purpose, Clarify Your Strategy and Uplevel Your Influence

Have you identified your “why”? You know, that little guiding force behind everything you do in your biz?  

It’s okay if you haven’t yet. Putting your brand into words miiight be the hardest thing you have to do as an entrepreneur.

But if you don’t know WHAT your WHY is, it can be pretty darn hard to serve your purpose and your people. And if you know me, you know I’m all about service.

That’s why I’m a huge advocate for finding your why and defining your purpose. And I can’t think of a better person to talk with about purposeful creation than Jules Hunt of Om & The City.

Since starting her blog five years ago, Jules has seen huge success working with brands like Athleta, Lululemon, and Adidas. But there comes a time in every blogger’s career when creating something of your own is the best next step.

Through The Influencer Academy, I’ve had the honor of working with Jules to implement strategies and scale her blog into a sustainable business that can run independently.

Since The Influencer Academy, Jules has refocused her business around her purpose and made big moves, including:

  • Expanding her team to include an accountant, virtual assistant, and Pinterest manager

  • Launching an email challenge called #Simplifyin5 that grew her list by more than 900 subscribers

  • Upgrading from MailChimp to ConvertKit and working with a VA to create email nurture sequences, website opt-ins, and a weekly newsletter

  • Finishing and launching her guidebook, Simplify & Thrive, and selling 65+ digital copies in the first week alone

On today’s episode of The Influencer Podcast, Jules is sharing A TON of actionable insights to help you create a scalable and sustainable career from your blog—without relying on social media or brand deals for income.

We also chat about community, vulnerability, and what Jules called the “healthy hustle.” This episode is filled with SO much inspiration! Listen in here!

Want to hear more about what Jules has to say about The Influencer Academy? Here’s a quick Q&A with her!

What was the biggest takeaway for you after TIA?

TIA helped me level up my business with a REAL actionable plan. There are so many courses out there trying to sell you a quick fix, but TIA is realistic, strategic, and you have to be dedicated to put in the work if you want to see results. Julie gave me that push I needed to invest more money into hiring people who could take my business to the next level. She provided a clear vision of how you can diversify your income no matter what niche you are in. It was incredibly insightful, and inspiring to see how she has built her empire.

What have you implemented in your business since TIA and what changes have you seen?

SO MANY THINGS: I’ve been laser-focused on growing my email list, so I came back from TIA and launched an email challenge called #Simplifyin5 and that alone had over 900+ participants/sign ups.

Prior to TIA, I was working on an ebook, but felt like I lost where I was going with it. After TIA, I came back with a renewed sense of purpose after doing Julie’s EMPOWER framework and ended up scrapping the old ebook and breathing life into a brand new guidebook that felt more in line with who I am. I launched my guidebook Simplify & Thrive on 8/28  and sold 65+ in its first week!

How is TIA unlike other courses or programs you've taken?

I’ve never done a course focused on the influencer marketing space. I’ve just learned about Pinterest  or random social media strategies. TIA is like the full trifecta that is personalized FOR YOU and your needs. It’s not one size fits all which is what makes it so valuable!

For anyone who may be nervous to enroll in TIA, what would you say to them?

If you’re ready to deep dive into your brand, ask yourself the tough questions, and be prepared to ANSWER and implement, then I say you’re ready for it. TIA is valuable for all stages of business whether you’re an aspiring influencer and or an O.G. blogger ready to take your business to the next level beyond social media. When I first started I admired the bloggers with massive IG followings. Now, I admire the ENTREPRENEURS who have built 7 figure empires through their own digital product offerings without a huge social media presence. These are the women (like Julie) leading the pack and I am so inspired to follow in their footsteps one day.